Kinetic Technology Makes Good Sense
By Loren Seagrave
Founder Velocity Sports.
"As the founder of Velocity Sports, I set out to offer my future customers an alternative to the mainstream approach. I wanted to make available a training environment and methods that were both different and more effective.
When it comes to speed training, I had much in common with the shoe industry. There had not been any significant breakthrough technologies in decades. Strength training was being touted for everything - much like arch supports seem to be the solution for every foot problem. Not many years ago a critic of the footwear industry who was well aware of the new materials, cushioning and motion control stated there had been nothing new in the footwear industry since the invention of the Brannock foot measuring system and standardization of shoe sizes
Bill Rossi, bless his soul, may have been overly critical, but now, there is a new breakthrough in the footwear industry. The technology came from the medical arena, so the new ProKinetics® brand already has a track record of resolving foot mechanics and posture related pain ranging from basic ball of foot pain to Plantar Fasciitis through shin splints, knee and low back pain. Since so much depends on proper foot mechanics the list is actually much longer and more impressive.
I volunteered to endorse the ProKinetics® simply because their approach makes inherent sense to me and combines easily with what I know and have been teaching for years about fully utilizing the neuromuscular system to attain better athletic performance. Although Speed Dynamics was designed solely with speed in mind, most performance factors and even basic health depends on an optimized neuromuscular system.
For decades every athletic trainer and coach put their athletes through rigorous strength training, believing from listening to the common wisdom that strength was the key to speed. But, as most coaches can testify, the results were not very consistent. I had long suspected that speed was a neural issue, not how strong the muscles were, but how fast the athlete could get them to respond. We trained the neuromuscular system for speed - "we got the brain connected to the muscles in a faster way".
This is why ProKinetics® is different. The insole changes the perception the brain has of the ground and it modifies the signals controlling the feet. ProKinetics® has opened up an entirely new way of thinking by better understanding the structural and neuromuscular system. They have pointed out why excessive pronation occurs. In hindsight, it is hard to believe that supination, especially pre mid- stance supination that really exposes the ankles, has not been understood better as it is now explained by the neurological system overcompensating for excessive pronation. When I started looking at the big picture of foot motion, gait mechanics and posture, all of a sudden the lack of success so many athletes have with orthotics became clear. It was like finding the solution to speed once again.
For your customers the implications are dramatic. For years you have done your utmost to help your customers with conventional tools. Many of your customers may have seen positive results for the first 4-8 weeks followed by a setback when pain and symptoms have returned.
With ProKinetics you can plan on having a blast helping your customers overcome their pain problems permanently. You will have the pleasure of seeing their first response because ProKinetics makes a difference right from the start. When I call it the first "Intelligent Insole" I mean it, because only the brain can cause that quick of a change in gait and posture.
I sincerely encourage you to pick up the ProKinetics line for your customers. I believe it is a sure way to cement your relationship with your current customers and receive a lot of new sales opportunities through referrals."
Loren Seagrave also known as the "Godfather of speed", is an Olympic and five-time NCAA Track & Field Champion coach. He has coached and mentored over 50 Olympic and World Championship medal winners, first round NFL draft picks and professionals from virtually every sport. Loren is the co-creator of the Speed Dynamics Instructional Video Series and the founder of Velocity Sports Performance.